Psudo Raises $3M in Seed Funding


Psudo, a Los Angeles, CA-based sneaker startup, raised $3M in Seed funding.

The backers were not disclosed.

The company intends to use the funds to invest in its product pipeline and distribution channels, including wholesale, its sustainable supply chain, and omnichannel marketing strategy.

Founded in 2020, by husband and wife duo Michael and Kortney Rich, Psudo offers sneakers with anatomical foot support and construction and printed designs that reduce the carbon footprint of traditional sneaker production, while offering consumers a myriad of options. All sneakers are 100% made and sourced in the U.S.A., slip, water and oil-resistant, sweat-wicking, anti-microbial, machine washable, and above all, comfortable. They typically take 8 weeks from ideation to execution and are offered in 2 sneaker silhouettes for men and 3 for women, in a variety of colorful designs.