Prismpop, a Pasadena, CA-based provider of fashion and other female-oriented products, raised $5M in Seed funding.
The round was led by Female Founders Fund, with participation from Foundation Capital, Revolution Capital, Plum Ventures, Mucker Capital, Uphonest Capital, Unshackled Ventures, Alumni Ventures Group, Sequoia Capital (Scout Fund), and Plug and Play. Additional investors from the previous round included Unshackled Ventures, Alumni Ventures Group, Sequoia Capital (Scout Fund), Plug and Play, and more.
The company intends to use the funds to accelerate growth and its business reach.
Led by CEO Peggie Li, Prismpop is a female-oriented social shopping community focused on sharing insights about lifestyle products. It enables users to find products, shopping advice, product reviews, beauty secrets, fashion tips, food ideas and more, on mobile and the web.
Peggie Li is, a Bytedance (known for Tik Tok) alumni who established their North American presence as its first U.S. member. Prior, she held digital media leadership roles at Maker Studios (acquired by Disney), AwesomenessTV (acquired by Dreamworks), Leaf Group, Fox Networks, and Sony Pictures.
She is joined by members of industry-leading apps such as Grindr and Tik Tok, as well as co-founder and head of content Maggie Knox, formerly of Awesomeness TV/NBCUniversal, a multi-channel network focused on female teenage content.
The company started as a Santa Monica-based Mucker Capital incubated company.