Nexite, a Tel Aviv, Israel-based data platform for real-time in-store intelligence and retail shopping, raised $67m in Series C funding.
The round, which brings total funding to $100 million, was led by Pitango Growth and Saban Ventures with participation from existing investors Battery Ventures, Intel Capital, Pitango First and Vertex Ventures.
The company intends to use the funds to continue to expand operations and its business reach.
Founded by Anat and Lior Shakedd, Nexite has developed a data platform connecting physical merchandise to the cloud, enabling brands to increase in-store revenue with real-time sales funnel analytics traditionally used in eCommerce. With data aggregated from a product’s location, availability and performance and aligned to customer journey behavior, th system provides actionable insights to help maximize store sales per square foot. The company’s patented, first-of-its-kind, battery-free NanoBT (Bluetooth) tag is attached to merchandise delivering customer experiences including secure mobile self-checkout, returns and click-and-collect, driving omnichannel sales and enhancing the customer’s in-store experience.