Measured, an Austin, TX-based platform to validate the business impact of media investments for consumer brands, raised $21m in funding.
Telescope Partners made the investment.
The company intends to use the funds to accelerate delivery to brands in need of incrementality solutions and expand development efforts that keep clients ahead of inevitable changes in the industry.
Led by Trevor Testwuide, CEO and Cofounder, Measured is an incrementality measurement platform built to help DTC brands make smarter media investment decisions. Since the company was founded by attribution industry veterans in 2017, more than 100 customers like Fabletics, Faherty Brand, Grubhub, Mammut, Ruggable, Crocs, Olukai, Parachute, Ruggable, and Yeti, have used incrementality measurement to make informed decisions that increase media performance and drive business growth.