Improvado, a San Diego, CA-based provider of a an automated Revenue Data Platform, raised $22m in Series A funding.
The round was led by Updata Partners.
The company intends to use the funds to develop its Revenue Data Platform further and deliver clear marketing and sales insights to partners.
Led by CEO Daniel Kravtsov and CTO Dmitry Nasikanov, Improved provides a Revenue Data Platform for marketing and sales teams to connect data from 300+ marketing and sales sources in one place and build a comprehensive picture of their efforts. The platform aggregates data from Facebook, YouTube, Salesforce, TradeDesk, and various other sources to help analysts and C-Suite executives make informed decisions about the distribution of their marketing dollars.
The company also has offices in San Francisco.