Hygge, a Lucca, Italy-based pet food startup, raised over €300k in seed funding.
The round was led by Prana Ventures, and a pool of business angels comprised of Anna De Stefano, Marco and Emanuele Minetti.
Co-founded in 2020 by Martina Terigi, Giada Iacopini and Samuele Nannini, Hygge provides personalized pet food solutions. The company creates personalized paths for every owner from the selection of food to delivery, starting with a test which aims to identify the best solution for every pet.
Hygge uses recycled packaging and, atn the end of 2022, will launch cricket flour which will be added in its recipes.
Since 2021, the company has served over 1000 per owners.