GreyOrange Closes $110 Million Growth Financing


GreyOrange, an Atlanta, GA-based global leader in automated robotic fulfillment and inventory optimization software, raised $110m in growth financing.

The majority of the investment came from Mithril Capital Management and a group of current and new investors, along with separate financing provided by funds and accounts under management by BlackRock.

The company intends to use the funds to accelerate its technology leadership, continue its global expansion and further support the adoption of its fulfillment platform in warehouses, distribution centers and retail stores. GreyOrange will also use a portion of the debt financing provided by funds and accounts under management by BlackRock to invest in scaling its headcount in key areas, creating 300 jobs across the Customer Success, Sales, Marketing, Product and Engineering teams, with a special focus on roles that deliver exceptional customer experiences.

Led by Samay Kohli, co-founder and CEO, GreyOrange provides gStore, a mobile-first SaaS app that turns stores into tech-enabled, personalized experience hubs for customers as well as dynamic fulfillment centers for online commerce using real-time digital management of in-store inventory. The gStore software solution deploys either in stores as a standalone solution, or as part of GreyOrange’s ecosystem-wide fulfillment platform. 

The GreyOrange fulfillment platform, which integrates across every node in a retailer’s fulfillment network, provides adaptive learning and continuous process automation, as well as an ecosystem for third-party software, robotics and hardware application development. Its GreyMatter software utilizes machine learning insights to orchestrate fulfillment operations for the most efficient movement of inventory in a fully integrated, end-to-end solution.

The company currently serves global retail industry leaders including Walmart, H&M, COS, Coupang and GXO Logistics.