Gravystack, a Phoenix, AZ-based provider of a gamified family finance app, raised USD5.2M in Seed funding.
The round was led by Altrus Capital with participation from Chad Willardson, Mark Timm, Gino Wickman, Jim Kwik, Kate Wells, Loral Langemeier, and David Meltzer.
The company used the funds to recruit key executives, including Chief Banking Officer Gary Arnold, who led the creation of Amazon Pay and the PayPal Commerce Platform; and Chief Product Officer John Fowler, who built several multimillion-dollar companies from ideation to exit.
Co-founded by serial entrepreneurs Scott Donnell and Travis Adams, GravyStack is a gamified family finance app that helps kids learn how to be smart with their money. GravyStack will launch in mid-2022 with a banking and gamification engine that incentivizes kids and teens to earn and manage their money with several levels of real-world, skill-building challenges. Parents can supervise their kids’ account activity and set flexible controls, making GravyStack a fintech solution for the whole family.
The app teaches 100+ life skills and mindsets, including grit, resourcefulness, and delayed gratification.