Fulcrum Raises $5 Million in Funding


Fulcrum, a Denver, CO-based Customer Data Personalization platform, raised $5 million in funding, bringing the total amount raised to $7 million.

The round was led by angel investors.

The company intends to use the funds to accelerate its Customer Data Platform (CDP) technology roadmap, scale its business operations and serve its roster of enterprise customers.

Led by John Golinvaux, founder and CEO, Fulcrum helps customers take control of their data to deliver targeted, personalized experiences that increase user engagement and accelerate conversion. It combines real-time, first-party data collection with AI workflows to allow companies to improve results and engage with customers with a personal touch.

Its CDP uses AI technology to help digital agencies, marketing teams, sales departments and more identify and respond in real-time to known and anonymous customers to increase engagement and conversion rates.