Clozd Raises $52M in Series A Funding


Clozd, a Salt Lake City, CA-based provider of a win-loss analysis technology for corporate sales teams, raised $52M in Series A funding.

The round was led by Greycroft with participation from Madrona Venture Group and Album VC.

The company intends to use the funds to accelerate growth, expand operations and its business reach.

Led by CEO Andrew Peterson, Clozd powers real-time, win-loss intelligence for business leaders who want to know more about why their company wins and loses deals. It delivers a continuous stream of win-loss insight based on direct feedback from recent prospects to highlight the specific actions a company should take to increase win rates. This new category of business intelligence helps business leaders hone product strategy, refine messaging, enable sales, and foster strategic alignment to bring more deals across the finish line. The technology also complements integrations with popular CRM solutions including Salesforce with direct feedback from customers and recent prospects.

The company serves clients in a wide range of industries, including enterprise software, business services, healthcare, financial services, manufacturing, transportation, telecom, etc.