buywith, a Tel Aviv, Israel-based Livestream shopping platform startup, raised $9M in Seed funding.
The round was led by igniteXL Ventures, with participation from Fab Co-Creation Studio Ventures, John Caplan, Kevin Ambrosini, Regah Ventures, Irani CVC, True., Sarona Ventures, Andav Capital, and NEOME – Women Investing club.
The company intends to use the funds to meet surging customer demand and grow its sales, marketing, and R&D teams across the globe, focusing on North America.
Founded in 2018 by Adi Ronen Almagor and Eyal Sinai, buywith provides a platform that enables retailers and brands to host on-site Livestream shopping events featuring influencers, experts, and brand representatives. An unlimited number of viewers can shop live and interact with the hosts and brand. buywith does not require app downloads or code integration.
The company, which is also launching partnerships with Steve Madden, Charlotte Tilbury, and other global brands, has offices in Tel Aviv, has recently registered an entity in the US, and is opening offices in the UK to expand its European market presence.