Bold Metrics Inc., a San Francisco, CA-based AI-first SaaS solution allowing companies to surface body data, raised $8 million in Series A financing.
The new round, led by Bessemer Venture Partners with participation from Lytical Ventures, ValueStream Ventures, and Nanban Ventures, brings the company’s total funding to $12.3 million.
The company will use the funds to accelerate its expansion into new growth markets while also scaling research and development to deepen its core capabilities.
Led by Daina Burnes, CEO, Bold Metrics provides apparel brands and retailers with AI Body Modeling technology to unlock body data enabling data-led product design. This in turn reduces returns, boosts conversion and quantifiably improves sustainability efforts while making shopping for clothing convenient and personal for consumers. Its AI solutions connect customers to clothes that fit according to their body measurements, shape and personal preference data in seconds.
Bold Metrics powers sizing intelligence solutions for ready-to-wear, on-demand and custom apparel both in-store and online so that consumers can efficiently connect their body data to products. The company already works with a number of brands including Canada Goose, Tailored Brands (Men’s Wearhouse, Jos A Bank), SuitShop, Blue Delta Denim, UpWest and SIMMS, amongst others.
In addition to its core capabilities, Bold Metrics launched Body Data NFT™ technology, allowing it to work with Web3 native Ethereum wallets like Coinbase and Metamask to provide a streamlined experience for shoppers buying clothes online, in-store, or in the Metaverse, while readying apparel brands for Web3.