Measure Protocol, a London, UK-based scale-up that offers a new way to access consumer behavioural data at scale, raised an undisclosed amount in funding.
The round was led by Blackfinch Ventures, Italian Angels for Growth, and Blockchain Valley Ventures (BVV).
The company intends to use the funds to continue the development of its technology, and to scale-up its marketing and sales efforts.
Co-founded by Owen Hanks, Paul Neto and John Martin, Measure Protocol a platform that allows businesses to access customer experience data, insight into how consumers use, interact, navigate and transact with business websites, services and apps. Through the platform users are asked to perform specific tasks for brands, while their activity is shared through screen capture technology. Proprietary techniques and machine learning are used to extract behaviour and data, such as e-commerce transactions, digital usage and even the layout of icons on a mobile phone screen.
Its app, known as MSR, available both for iOS and Android, provides individuals the opportunity to share their data through various tasks while earning rewards.