Instoried, a Bangalore, India-based provider of a web platform to help people craft empathetic and effective written content, raised $10M in Series A funding.
The round was led by Pritt Investment Partners and 9 Unicorns, with participation from Mumbai Angels, SOSV, and Venture Catalysts Angel Fund. Instoried also signed an agreement with the Global Emerging Markets Group, an alternative investment group with operations in Paris, New York, and the Bahamas. Under the agreement, GEM will provide a Share Subscription Facility of up to $200m, to be drawn at the option of the Company.
The company intends to use the funds to expand global marketing efforts, primarily in the United States, and invest in its technology to add a Google Chrome extension, a WordPress plug-in, and other elements to its product portfolio.
Led by Sharmin Ali, Founder and CEO, Instoried uses AI to help people write original and more lively content, improve headline impact, improve empathy and tone creating a better connection with the target audience. The platform’s proprietary algorithm powers a top-notch collaborative content creation tool that provides instant feedback in real-time.