Exor, the holding company controlled by the Agnelli family, has launched an Italy-focused seed initiative to support the country’s most promising entrepreneurs building the next generation of great companies.
Exor Seeds (early stage venture arm of Exor) will invest in pre-seed and seed stage startups offering a €150K investment with an efficient diligence process, founder-friendly terms, and no board seat.
The initiative is led by Diego Piacentini, Chairman of Exor Seeds. Commenting on the deal, he said: “Does speed matter in business? It depends, but it definitely matters when it comes to funding early-stage entrepreneurial initiatives. And speed needs to be coupled with the acceptance of the risk of failure because it’s this mix of courage and energy that will produce the next Italian unicorns. This is something the Italian entrepreneurial system has been lacking and Exor Seeds aims to change that.”
Noam Ohana, Managing Director of Exor Seeds commented: “Italy’s start-up ecosystem is where leading European countries were 5-7 years ago, and we see this moment as a turning point. Attitudes and ambitions are changing. The quality of founders we’re backing is impressive. We invite any Italian founder building toward a big vision to get in touch with us.”