Dragonfly AI, a London, UK-based predictive visual analytics platform, closed a £3m Series A funding round.
The round was led by Guinness Ventures with participation from existing investors Downing Ventures, and Capita PLC.
Dragonfly AI has seen rapid growth in its customer portfolio which includes over 50 global brands including Diageo, GSK, and Vodafone.
The company intends to use the funds to:
- further scale up its sales engine,
- build the client growth team,
- invest in its behavioural science, R&D and product development roadmap, and
- accelerate international expansion plans across Europe and North America.
Co-founded in 2018 by entrepreneurs Mark Bainbridge and David Mitchell and led by Richard Mann, Chief Executive Officer, Dragonfly AI helps brands improve creative performance by accurately and instantly predicting what your audience sees first across any content and any channel. Using artificial intelligence and neuroscience, the technology provides real-time actionable insights, that helps marketers and insight teams make data-informed decisions, resulting in informed creative decisions, performance marketing and improved sales performance.
Dragonfly AI offers customers a self-serve subscription-service platform to access the software on iOS, web, desktop, API or enterprise integrations.
Clients include GSK, Johnson & Johnson, Diageo, Reckitt, SC Johnson, and many more.