Clerk, an Austin, TX-based retail technology company focused on the traditional brick-and-mortar grocery experience, raised $30m in Series B funding.
The round was led by Sageview Capital.
The company intends to use the funds to accelerate the buildout of its platform, to expand its in-store marketing and merchandising products to retailers and brands. As part of the transaction, Dean Nelson, partner at Sageview, will join Clerk’s board of directors. Additionally, Roberto Avila, principal at Sageview, will join as a board observer.
Led by Marlow Nickell, CEO, Clerk is a technology company that helps brands and retailers improve the shopper experience by streamlining store operations and providing in-store retail media opportunities by leveraging its digital advertising network, Grocery TV. It is focused on improving marketing and merchandising performance in the checkout aisle, and, in their long-term vision, to simplify how brands and retailers market and manage their products throughout the store.
In the two years since its series A funding, led by Silverton Partners, Clerk has achieved several milestones, including:
- Expansion of Grocery TV’s footprint across all 50 states in key markets — including New York, Chicago, Los Angeles, Miami, and Dallas — with over 14,000 displays in retailers such as ShopRite, Bashas’, and Cub Foods.
- Partnerships with major programmatic networks such as The Trade Desk and Yahoo DSP to make it easier for agencies and brands to reach their audience of over 30 million grocery shoppers.
- Launch of a SaaS merchandising product that leverages their machine learning technology to help brands ensure products are in-stock and shelved correctly. Dotdash Meredith uses this to manage its publications in over 15,000 stores per quarter.
FinSMEs
30/04/2022