Society Brands Acquires OmniiX

Society Brands

Society Brands, a Canton, Ohio – based Amazon aggregator built for and by founders, acquired OmniiX, a Rogers, AR-based Amazon brand management agency growing brands.

The amount of the deal was not disclosed.

The acquisition will enable Society Brands to scale future acquired companies at a rapid pace.

OmniiX founders John W. Collins and Stormey Collins have joined the Society Brands executive leadership team as Chief Marketing Officer and Chief of Staff, respectively, charged with leading the growth of acquired companies. OmniiX has serviced hundreds of consumer product companies selling their products on Amazon, managing over $500MM of revenue for their clients.

Led by Michael Sirpilla, CEO, John W. Collins, Founder and Chief Marketing Officer, Society Brands is a tech-enabled consumer products company that acquires e-commerce native brands that primarily sell on Amazon and their own DTC sites. Since its launch in October 2020, the firm has raised $205M in total capital.