EnquireLabs, a NYC-based company that operationalizes direct-from-consumer survey data, raised $4.5m in seed funding.
The round was led by True Ventures with participation from venture firms V1.VC, FiDi Ventures, Hawke Ventures, and Silicon Ventures, along with notable angel investors and DTC leaders including the founders of Chubbies, Ted Wang, Harris Barton, Daphne Carmeli, and Casey Armstrong.
Led by Matt Bahr, CEO, EnquireLabs operationalizes survey data to deliver truth from the consumer across personalization, conversion optimization, and customer experience, alongside attribution. Each insight is individually routed to its rightful destination in the marketing stack for immediate activation, and because the insights also append customer data, responses remain linked to the shopper and their transactions. The company has released its flagship Question Stream™ product, and software development kit (SDK) beta program for compatibility across all verticals. Previously available exclusively to Shopify brands, EnquireLabs has now launched its SDK beta program to expand into new verticals.