Dianthus, a Cambridge, MA-based tech-forward e-commerce brand builder provider, raised $11.5M in Seed funding.
The round was led by PJC, Underscore VC and Jason Calacanis.
The company intends to use the funds to continue its acquisition efforts and increase recruitment across departments, with a focus on broadening its technology capabilities.
Led by CEO Chris Litster, Dianthus acquires direct-to-consumer (DTC) brands and grows them through its proprietary AI platform.
The company provides founders with a lucrative exit strategy, while giving them the technology, marketing and product development resources needed to effectively scale their businesses. Following acquisition, Dianthus leverages first-party data within its proprietary AI engine to drive consumer engagement and brand impact. Currently, Dianthus is focused on growing its portfolio with DTC consumer packaged goods including pet, outdoor/active life, home and beauty.
Last month, Dianthus announced the acquisition of its first major company, Cuddle Clones, and plans to bring on more brands throughout 2022.
FinSMEs
08/03/2022