Cloaked, a Boston, MA-based consumer-first privacy company, raised $25M in Series A funding.
The round was led by Lux Capital and Human Capital. Bilal Zuberi, Partner at Lux Capital, will be joining the board.
The company intends to use the funds to continue to improve its technology and exit beta, scale its team, and establish meaningful partnerships within the industry.
Founded by two brothers, Arjun and Abhijay Bhatnagar, Cloaked is a consumer-first privacy company dedicated to enabling individuals to take control of their personal data in real time with unlimited, unique identities. Through Cloaked, individuals can choose when, where and with whom they share personal data from their browser extension or mobile device.
Instead of sharing personal information like a phone number, email, or credit card with websites, the app and browser extension enables individuals to use unlimited, unique identities. Cloaked creates instant identifiers and smart settings to make it easy for individuals to choose what, when, where and with whom they share information. When browsing online or in-person, the system automatically generates unique email addresses, phone numbers, credit cards, passwords, and other account information.