Affogata, a Tel Aviv, Israel-based AI-driven customer intelligence platform enabling brands to use customer voice data to improve products in real-time, announced an extension of its seed funding round, bringing the total to $9.5M.
The round was led by Mindset Ventures, and co-led by Mangrove Capital and Pico Venture Partners as well as a group of notable individual investors, including Avishai Avrahami (CEO and Founder of Wix.com) Micha Kaufman (CEO of Fiverr), Giora Yaron (Amdocs, Mercury), Ronen Shilo (CEO of Conduit), and other tech leaders.
Founded in 2019 by Sharel Omer, Ran Margaliot, and Itamar Rogel, Affogata provides an AI-Driven Customer Voice Analysis platform to allow businesses to identify unusual patterns, to streamline real-time responses and engage in preemptive action, addressing the feedback that matters to improve product decisions. The company’s offering, which gathers information from an expansive array of open data sources, across a variety of niche verticals, from fintech to gaming and more, can also incorporate relevant mediums and forums that are most impactful for the specific industry.
The company intends to use the new funding to expand operations and its business reach and enable additional specialization to bolster the effectiveness of product development teams with specific tools to adjust user experience based on customer voice in real-time. Verticalized capabilities will also be bolstered, with gaming and fintech features as a primary focus.
Multiple stakeholders such as marketers, product managers, customer success teams, data analysts, and more leverage insights based on that data, enabling proactive actions to ensure a perfect customer experience. Affogata works with brands including Wix, MyHeritage, Playtika, and more.
FinSMEs
14/03/2022