We are all used to thinking that the most powerful instrument of building a professional profile is a resume. Of course, no one doubts that a CV is a prerequisite for a successful career path. But have you ever considered other existing alternatives? Why not use all the opportunities provided to us by the 21st century?
Social media is one of the most popular ways to present oneself. Moreover, you can choose which side of your personality you want to demonstrate. It depends on the type of work you seek. You may show all your creative potential or emphasize your serious attitude and devotion.
Still, creating a professional page on Linkedin or Facebook does not mean it can replace a formal resume. A CV can be attached to your profile so that a potential employer could notice you at once. To ensure your online presence is arranged properly, it is best to choose your top rated resume writer service as a kind of assistant. Remember that success comes after hard work, so even social media activity may happen to be difficult at first.
Even so, building an online presence is a significant contribution to your future career growth. Thus, it is recommended not to neglect social media pages even while still studying at the university. The sooner you start, the quicker results you get. Below you will find some reasons to start your online activities as soon as possible.
- Increase Visibility
Nowadays, having no pages on social media is like having no voice in society. Indeed, can you even be considered alive if you do not appear online? In such a case, you must be either a toddler or a senior. Briefly speaking, a person who is unable to work. But if you are a job seeker, neglecting social media is not a losing game.
One of the most important ways to promote yourself or your business online is to create a blog and post high-quality content. It is a long-term strategy of creating a professional image, so it will not pay off overnight. Still, the importance of online marketing must be understood by every entrepreneur and freelancer.
- Establish Connections
Business relations are the most valuable element of professional development. But what can be a better way to establish them rather than social media communication? For example, LinkedIn groups are a great instrument of a quick connection with people in a particular field. You can also promote your business through such groups. Of course, it is best to bring something valuable to the “audience” before throwing in your links.
- Take Confidence-Building Measures
Modern people tend not to believe advertisements. They are so used to getting marketing messages every day that their trust is gradually perishing. Instead, they follow the recommendations of other users before buying some goods or services. The same situation is with professional profiles. For example, in Linkedin, people may leave comments about one’s professional activity and achieved results.
If your page is advanced enough and you get a lot of positive reviews, there is a chance you will be noticed by hiring managers of large companies. Today’s recommendations are much shorter than they used to be, but now the quality is way more important than length.
- Become Valuable to the Audience
Even if you are already working and do not need social media to find a job, you still can be beneficial to your followers. Start sharing professional recommendations useful for those who are a novice in the field. In such a case you will kill two birds with one stone: help people and increase your authority.
For example, in Facebook, there are two types of pages available:
- Company/brand;
- Community/public figure.
If you are an entrepreneur offering products or services – the first type is suitable. This way, you can promote a brand or attract interested people through advertising. If you plan to increase the number of followers, communicate with them, and organize email distribution, – choose the second option.
- Promote Your Brand
Previous passages were devoted to the development of one’s career profile. But what about brands? How can social media help businesses flourish? Image formation is one of the primary tasks for a start-up company. For an enterprise that has already conquered its economic sector, building awareness is the way to increase the reach of the target audience and sales.
Here are some of the most valuable outcomes one can get if promoting a brand online:
- Setting apart from the competitors.
- Increasing the target audience, website conversion, trust, and customer loyalty.
- Speeding up transactions.
- Building a professional team. The more popular the company, the more specialists seek to work in it.
- Presenting new products in the market effectively and quickly.
- Setting prices above the market average.
- Offline VS Online: Which One is Better
- The online audience is much wider, so it can be influenced more quickly and effectively.
- Social media platforms ensure a high speed of dissemination of information.
- The online activity allows you to control the results and correct information.
- Doing business online gives quick responses and feedback from clients.
- Online promotion usually costs less than offline methods.
Final Words
No doubt, promoting a personal brand or business online takes time. But if you provide something of value and show passion for your activity, you are sure to succeed. Remember that sharing your experience, demonstrating results, avoiding common resume mistakes and interacting with people are the best ways to form your professional image.