Upflowy, a Sydney, Australia-based drag and drop tool to build and optimize personalized web experiences, raised $4M USD in funding, bringing its total funding amount to over $5M.
San Francisco VC fund Counterpart Ventures led the round with participation from pre-seed investors Tidal, Global Founders Capital, Black Nova and Antler.
The company intends to use the funds to build out its platform through leveraging data science areas like predictive personalization, and developing additional features and grow its Australian and US teams.
Led by Guillaume Ang, co-founder and CEO, Upflowy empowers anyone to create engaging sign-up and onboarding flows, and to optimize sales lead funnels as a foundational platform to improve conversion rates. It is a drag and drop tool to build and optimize web experiences, and easily A/B test signup experiences, sales lead funnels and customer on-boarding.