Tokinomo, a NYC-based interactive in-store brand activation startup, raised $1.7M in pre-Series A funding.
A group of angel investors led the pre-Series A investment totaling $1.7 million with participation from previous investors, Early Game Ventures. Instore Power Provider (IPP), one of Tokinomo’s best-performing partners and a leading retail marketing company, joined the round.
The company intends to use the funds to:
- expand its product line
- accelerate hiring across key functions, product development, and
- offer support to local partners.
Led by Ionut Vlad, co-founder, and CEO, Tokinomo is a global in-store, interactive, brand activation Point of Sales Display startup. The company’s patented and internationally certified robotic solution for supermarket shelf advertising and POP marketing uses sensor technology with a combination of sound, motion, and light to bring products to life at the shelf and allow them to talk, move, sing or dance in front of the shoppers, on grocery store shelves. Each brand activation POSM device is connected to the internet and managed remotely via a cloud-based platform. Consumer goods brands worldwide already use the Tokinomo robotic in-store advertising solution.
In 2022 the startup is focused on developing new products for in-store marketing and expanding the sales efforts.