Convictional, a Toronto, Canada-based supplier enablement platform provider, raised $40M in Series B funding.
The round was led by YC Continuity with participation from existing major investors, including Lachy Groom and FundersClub. YC Continuity Managing Director Ali Rowghani joined the board.
The company will use this funding to:
- Accelerate product innovation, specifically with features for wholesale trade relationships,
- Expand their sales and marketing efforts towards new customer acquisition, and
- Pursue its vision to enable every company, of every size, to automate B2B trade.
The company intends to use the funds to accelerate growth, expand its sales, marketing and operations.
Led by CEO Roger Kirkness, Convictional provides a Supplier Enablement Platform for enterprise retailers, marketplaces and distributors to launch new brands on their dropship, marketplace, and wholesale programs in minutes, with one-click Shopify, WooCommerce, and BigCommerce integrations and the ability to onboard classic brands via CSV and EDI files.
API-based infrastructure allows buyers and sellers of products to automate trade no matter their integration preference, including API, EDI, and native platform apps.
Enterprise retailers like Indigo, MADE.com, Staples and Harry Rosen can expand their product assortment, reduce inventory risk, and test new brands easily with Convictional’s supplier enablement software.
FinSMEs
18/02/2022