Allure Security Raises $6.8M in Seed Funding

allure security

Allure Security, a Boston, MA-based online brand abuse detection and protection solution, closed its $6.8m seed funding round.

The round was led by Gutbrain Ventures, joined by new Allure Security investors PBJ Capital, and Impellent Ventures, and existing investors Glasswing Ventures, Zetta Venture Partners, and Portage Partners.

The company will use the capital to accelerate go-to-market activities, grow its team, and continue product innovations.

Led by Josh Shaul, CEO, Allure Security safeguards digital brands, mitigates fraud, and reduces the workload for security teams. The company’s brand protection accurately detects, disrupts, and eliminates brand impersonation scams across the web, mobile apps, and social media. The patented artificial intelligence system automates the analysis of tens of millions of websites, apps, and other online content and powers a multi-faceted response to eliminate brand abuse before damage occurs.

The team also includes Vice President of Sales Jason Gonzales (Tenable, Cylance, and McAfee), Vice President of Operations Molly DeQuattro (Akamai and Harvard University), and Field Chief Technology Officer Mark Trinidad (Trustwave, Varonis, and McAfee)