Twitter, Inc. (NYSE: TWTR) announced that on January 1, 2022 it closed the sale of MoPub to AppLovin Corporation (NASDAQ: APP) for $1.05 billion in cash.
The deal was announced on October 06, 2021.
MoPub software is used by 45,000 mobile apps to manage their monetization and reaches 1.5 billion addressable users around the world. AppLovin plans to integrate MoPub’s reach and product features into its existing platform to maximize revenue growth and improve efficiencies for both MoPub and AppLovin customers.
The MoPub platform, including network mediation, Advanced Bidding, and Marketplace, will close on March 31, 2022. The MoPub Dashboard and Reporting will be available until April 8, 2022. Publishers will benefit from a 90-day transition period from close to migrate off the MoPub platform.
AppLovin will directly assist customers in their migration to their MAX platform.
Founded in 2012 and based in Palo Alto, CA, AppLovin provides a marketing software platform that gives developers an integrated set of solutions to grow their businesses. The company enables developers to market, monetize, analyze and publish their apps. The company’s first party content includes over 200+ apps.