Tecovas, an Austin, Texas-based western footwear, apparel, and accessories brand, secured $56m in Series C funding.
The Series C, which brought the brand’s total lifetime equity funding to approximately $120m, was led by Elephant, and joined by new and existing investors, including Access Capital, Seamless Capital, and Kemmons Wilson Companies.
The company intends to use the funds to invest in hiring, expanding its retail footprint, buying more inventory, and launching many new products.
Founded in 2015 by Paul Hedrick, CEO, Tecovas is a retail brand focused on designing the world’s best western footwear, apparel, and accessories and selling them directly to customers for a fair price.
While the brand was born out of a love for cowboy boots, as the company has grown, Tecovas has expanded its lineup to include a broad array of western-inspired apparel and accessories.