Second Nature Raises $12.5M in Series A funding


Second Nature, a Tel Aviv, Israel and NYC-based provider of an AI-powered sales coaching solution, raised $12.5M in Series A funding.

The round was led by by signals Venture Capital, StageOne Ventures, Cardumen Capital, and Zoom Video Communications, Inc. via the Zoom Apps Fund. With the closing of this round, the total capital raised by Second Nature stands at $15.5M.

The company intends to use the funds to expand operations and accelerate growth.

Led by Ariel Hitron, CEO, Second Nature offers a software platform for immersive sales simulations in natural language with an AI-powered conversation partner called “Jenny.” Sellers can raise their efficacy while managers can spend more time focusing on generating revenue and less time watching recordings.

Powered by advanced AI and NLP, Second Nature provides virtual practice partners of a variety of ages, ethnicities and genders, that use conversational AI to hold voice discussions with salespeople, score them, and help them improve on their own.

The solution has already been commercially deployed by industry leaders such as Zoom.