Personetics Raises $85M in Funding

Personetics, a global provider of financial-data-driven personalization and customer engagement solutions for banks and financial services providers, raised $85m in growth funding.

Thoma Bravo made the investment.

The company, which secured a total funding of over $160m in 2021 backed by Viola Ventures, Lightspeed Ventures, Sequoia Capital, Nyca Partners and Warburg Pincus, intends to use the funds to continue to expand operations and its business reach.

Co-founded by David Sosna (CEO) and David Govrin (COO), Personetics provides an AI-based engagement platform for financial-data-driven personalization, customer engagement and money management for global financial institutions across all channels. The company partners with financial institutions to integrate automated intelligence into every customer interaction, creating business impact in months. Personetics’ AI-powered technology is focused on proactive engagement: analyzing financial data in real-time, understanding individuals’ financial behaviors, anticipating their needs and acting on their behalf. The company provides day-to-day enriched data, insights, financial advice, and automated wellness programs, tailored to retail banking, small business, wealth management and cardholders.

Clients include many of the worlds leading banks, such as U.S. Bank (US), Huntington Bank (USA), RBC (Canada), BMO (Canada), Intesa Sanpaolo (Italy), Santander (Spain), KBC (Belgium), Metro Bank (UK), UOB (Singapore), Hyundai Card (Korea) and MUFG (Japan).

Founded in 2011, the company operates through offices in New York, London, Paris, Singapore, Rio De Janeiro and Tel Aviv.