AskNicely Raises $32M in Series B Funding

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AskNicely, a Portland, Oregon- Auckland, New Zealand- and Amsterdam, The Netherlands-based leader in customer experience software for service businesses, completed a $32M Series B funding round.

The round was led by Five Elms Capital with participation from existing investors Nexus Venture Partners and Blackbird. As part of the funding, Ryan Mandl from Five Elms will join the AskNicely board.

The company intends to use the funds to expand operations and its business reach.

Led by CEO Aaron Ward, AskNicely provides a customer experience software platform for service businesses, bringing technology to frontline teams. The mobile technology platform delivers personalized coaching and motivation for frontline workers powered by real-time customer feedback and eliminates the need for layers of middle management. AskNicely services over 1,300 companies worldwide and has offices in the United States, New Zealand, and the Netherlands.