Willful Raises $750K in Bridge Financing


Willful, a Toronto, and Montreal, Canada-based online will platform, raised $750K in bridge financing.

Backers included Canadian technology entrepreneur and Dragons’ Den star, Michele Romanow, and other notable angel investors, family offices, and strategic investors including Conconi Growth Partners.

The company intends to use the funds to add to their 15-person team, invest in product expansion, and bring digital estate planning into more Canadians.

Co-founded in 2017 by husband and wife duo Erin Bury and Kevin Oulds, Willful partners with estate lawyers in each province to draft its legal content, and to keep that content up to date as legislation changes. The platform guides people through a series of questions about their life situation and helps them to appoint key roles like executors and beneficiaries. Once the relevant information for their end-of-life wishes has been gathered, it provides customized legal documents supported by detailed instructions outlining how to execute the will in accordance with provincial requirements. Willful also offers free updates in future, so customers can keep their will up to date as life changes. The company’s fully digital notarial will in Quebec can be completed online without the need to physically print or consult a notary in person. On December 1 Willful launched a pilot program for digital wills in BC. The service is currently available to residents of Ontario, Quebec, British Columbia, Saskatchewan, Alberta, Nova Scotia, New Brunswick, and Manitoba.

The bridge financing follows a $1.1M seed funding round Willful raised in May 2020 led by Tactico with participation from York Angels, existing investors including Real Ventures, among others.