Wati.io, a Hong Kong-based WhatsApp customer engagement tool, raised $8.3m in Series A funding.
The round, which brought total funding raised to date to $10M, was led by Sequoia Capital India with participation from Surge, Base Partners and several prominent angels including Gokul Rajaram, a member of the DoorDash executive team. WATI.io has over 3,000 customers across 54 countries including India, Indonesia and Brazil.
The company intends to use the funds to:
- bolster technology and product development by expanding product integrations,
- double the team size, and
- improve their presence in Latin America.
Launched by Ken Yeung and Bianca Ho in late 2020, Wati.io (WhatsApp Team Inbox) provides a comprehensive WhatsApp customer engagement tool for small businesses. Built on WhatsApp’s API, the tool helps small businesses personalize conversations with customers at scale. Wati.io helps customer support, marketing and sales teams engage with customers using a single WhatsApp number. Since brands are able to get a holistic view of customer conversations across teams, they are also able to provide a better user experience.
Clients include Dukaan, Oppo, VU TV, Gojek, Grab, Aerostreet.
The company, which now has a teal of 41 members across seven countries, has been an official partner of WhatsApp, and was part of Surge 05, Sequoia India’s rapid scale up program for early stage startups.