Wati.io Raises $8.3M in Series A Funding


Wati.io, a Hong Kong-based WhatsApp customer engagement tool, raised $8.3m in Series A funding.

The round, which brought total funding raised to date to $10M, was led by Sequoia Capital India with participation from Surge, Base Partners and several prominent angels including Gokul Rajaram, a member of the DoorDash executive team. WATI.io has over 3,000 customers  across 54 countries including India, Indonesia and Brazil.

The company intends to use the funds to:

  • bolster technology and product development by expanding product integrations,
  • double the team size, and
  • improve their presence in Latin America. 

Launched by Ken Yeung and Bianca Ho in late 2020, Wati.io (WhatsApp Team Inbox) provides a comprehensive WhatsApp customer engagement tool for small businesses. Built on WhatsApp’s API, the tool helps small businesses personalize conversations with customers at scale. Wati.io helps ​​customer support, marketing and sales teams engage with customers using a single WhatsApp number. Since brands are able to get a holistic view of customer conversations across teams, they are also able to provide a better user experience.

Clients include Dukaan, Oppo, VU TV, Gojek, Grab, Aerostreet. 

The company, which now has a teal of 41 members across seven countries, has been an official partner of WhatsApp, and was part of Surge 05, Sequoia India’s rapid scale up program for early stage startups.