Uniform Raises $28M In Series A Funding

Uniform, a San Francisco CA-based digital experience platform (DXP) company, raised $28M in Series A funding.

The round was led by Insight Partners with participation from Elad Gil and Array Ventures.

The company intends to use the funds to accelerate the growth of its global team, deepen relationships with ecosystem technology vendors, expand support for digital agencies delivering DXP solutions, and increase capabilities of its core platform to continue optimizing digital experience production from ideation to end-user experience delivery.

Led by CEO, Lars Petersen, Uniform provides a vendor-agnostic, composable DXP platform that complements existing headless CMS and headless commerce technologies, adding orchestration, no-code tools to create digital experiences and built-in personalization that allow marketers and merchandisers to build omnichannel digital experiences that blend content from multiple legacy and headless sources.

Several brands use Uniform to power their digital experiences, including Cirque du Soleil, Life Extension, Sunweb and Trimble.