True Fit, a Boston MA-based consumer experience data platform to decode fit and size for the apparel and footwear industry, raised $30M in Growth funding.
The round was led by Georgian with participation from Jump Capital, Signal Peak Ventures, Intel Capital and new investor Espresso, a venture debt fund.
The company intends to use the funds to expand operations and its business reach.
Led by William R. Adler, President & CEO, True Fit provides a consumer experience platform used by apparel and footwear retailers to give shoppers the opportunity to personalize the buying experience online. The platform has organized a broad footwear, apparel and consumer data to provide fit recommendations covering the industry’s brands and styles. The platform is leveraged by the world’s leading footwear and apparel retailers, representing 17,000 brands and 82 million active members.