The Game Day, a New York-based digital sports media company, raised $4.5M in Series A funding.
The backers were not disclosed.
The capital will support the company’s growth, including commissioning additional talent, the introduction of innovative content formats, driving increased conversions, and opportunities for monetization via new revenue streams.
Led by Matt Heiman, CEO, The Game Day is a digital sports media company for betting and fantasy fans. It works with influencers, athletes, and talent from across the sporting universe. Providing the latest news, entertainment, real-time updates and resources for its engaged audience, The Game Day additionally offers both odds and expert picks, as well as direct access to affiliated sportsbooks.
To date, The Game Day’s network has reached more than 4 million network followers and averages 150 million+ monthly impressions. The company’s growth is in part due to its ability to amplify the live sports viewing experience through engaging, time-sensitive content, as well as launch innovative formats across its YouTube, Instagram, TikTok, Twitter, and Facebook properties.
The business has a staff of 50+ employees in its New York office, as well as a roster of sports talent and pen partnerships with a portfolio of North American sportsbook operators. Additionally, the company has expanded into the casino space, with the launch of TheGameDayCasino.com.