Mperativ, a San Francisco, CA-based platform that unites revenue operations strategy across go-to-market teams, raised $6m in funding.
The funding includes:
- a new $5m Series A led by GFT Ventures with participation from Heroic Ventures and Westwave Capital, as well as
- a prior $1m seed funding round.
The company intends to use the funds to expand its data science, engineering, sales and marketing teams and to accelerate the development of its solution.
Founded by former NVIDIA and Cisco executive Jim McHugh; former Kinetica CMO and ForgeRock SVP of Product Daniel Raskin; and former Salesforce principal software architect Paul Bryan, Mperativ provides a SaaS platform that employs a new opportunity-centric data model to align marketing with sales, customer success, and finance on the cause and effect relationships between marketing activities and revenue outcomes.
The company’s technology streamlines data models across existing marketing automation and CRM systems, empowering users to extract trends and predict business outcomes. Mperativ centers key marketing metrics around revenue, directly linking marketing models with the rest of the business to make it possible to uncover data narratives and extract trends across the entire customer journey, from initial engagement to close.