GoodTrust Raises $5M in Seed Funding

GoodTrust investors include Moxxie Ventures, Khosla Ventures, Concrete Rose Capital, Bling Capital, Synetro Ventures, Azure Capital Partners, Alumni Ventures, Primer Holdings, Gaingels Network and Lane VC.

GoodTrust, a Menlo Park, Calif.-based digital life and legacy service, raised $5M in seed funding.

The round, which brought total funding raised to date to $7.5M, included Moxxie Ventures, Khosla Ventures, Concrete Rose Capital, Bling Capital, Synetro Ventures, Azure Capital Partners, Alumni Ventures, Primer Holdings, Gaingels Network and Lane VC, as well as Nikesh Arora, Margo Georgiadis, Scott Levitan, Arjan Dijk, Tony Fagan, Jori Pearsall and Gopi Kallayil.

Founded by former Google executive and “death tech” pioneer Rikard Steiber, GoodTrust is a digital life and legacy platform that helps families organize their digital lives today and prepare their online assets for the day they pass away.

In addition to a direct-to-consumer business, GoodTrust offers its service as a benefit to enterprise partners in the insurance, financial, funeral industries, as well as to employee or member organizations like AARP’s Rewards program. GoodTrust has already partnered with many industry-leading brands.

The company offers a comprehensive suite of estate-planning tools including the ability to create a free will, funeral directive, durable financial power of attorney with more directives coming in early 2022. Broadly, its solutions include a Digital Vault, Free Will and Directives, Digital Executor service, and meaningful ways to share Life Stories.

In the GoodTrust Digital Vault users can store access to important accounts, documents, social media, photos and device passcodes. The company also helps users manage the online accounts of a loved one who has passed away via a Digital Executor service.

GoodTrust offers innovative tools to enhance and preserve stories and memories through animated photos (GoodTrust Memories and the new Singing Portraits), messages sent via a “digital time capsule” (Future Messages), and more to come, as well as a comprehensive guide to end-of-life planning and numerous articles to help people learn more about their unique needs and manage their digital life and legacy.