Goalsetter Raises $15M in Series A Funding


Goalsetter, a Brooklyn, NY-based fintech platform dedicated to providing families and K-12 youth with access to banking, savings, investing, and financial education tools, closed a $15m Series A funding.

The round was led by Seae Ventures with participation from Fiserv, Mass Mutual, Sterling National Bank, Citizens Financial Group, Cuna Mutual Financial Group, Astia Fund, Kevin Durant, Fearless Fund, Carmelo Anthony, Andre Drummond, Anthony Anderson, and Lance Gross.

The company intends to use the funds to further its B2B partnerships with corporations and financial institutions that are committed to transforming financial education and access to wealth for all Americans.

Founded in 2016 by Tanya Van Court, CEO, Goalsetter is a family saving, investing, financial education, and smart spending platform that allows families to go cashless while teaching them how to be money smart. Its smart money platform for families provides users with an FDIC-Insured Savings Account; an investment platform powered by Goalsetter Advisors, LLC (an SEC registered investment advisor); the Mastercard Cashola Teen and Tween Debit Card with parental controls, Game-based financial education quizzes; the “Learn before you Burn” parental control feature on the debit card and the “Learn to Earn” financial reward program; as well as the latest cybersecurity features to protect user privacy.

Goalsetter works with financial institutions, fintechs, and insurance companies to white-label Goalsetter’s platform and offer wealth management, debit card, and financial education tools.

Over the past year, Goalsetter has partnered with businessman and philanthropist Robert F. Smith, NBA stars Chris Paul and Harrison Barnes, and NFL star Russell WIlson and wife Ciara, and attracted the interest of organizations such as Nike, American Express, UBS, Deutsche Bank, Jacksonville Jaguars, and Pittsburgh Steelers. To date, more than 100 companies, organizations and influencers have partnered with the family fintech app.