Datasembly Raises $7M in Funding


Datasembly, a Tysons VA-based provider of real-time product pricing, promotions, and assortment data for retailers and CPG brands, raised $7M in funding.

The round was led by Valor Siren Ventures with participation from other previous investors including Craft Ventures, Twenty 5 Twenty, Evan Brown and Launch Capital. In addition to the funding round, Datasembly is adding two new board members, Richard Tait, partner at Valor Siren Ventures and Lee Insigna, COO of Datasembly.

The company intends to use the funds to accelerate growth within the engineering and sales operations teams and to invest further in its sales and marketing growth strategies.

Led by founder and CEO Ben Reich, Datasembly provides a platform for brands and retailers to make data-driven decisions about prices and promotions in real time. The system collects hyper-local, real-time data from tens of thousands of retail, grocery and QSR locations across North America. Data includes pricing, promotions, and assortment information for both online and brick and mortar retailers. A web app then leverages this data to solve real-world problems and deliver visibility and insights to save time, money and improve efficiencies.

Customes include three of the top ten CPG brands and two of the top five regional and national retailers.