Comscore (NASDAQ: SCOR), a Reston, Va.-based partner for planning, transacting and evaluating media across platforms, acquired Shareablee, a marketing analytics and measurement company in the social media space.
The amount of the deal was not disclosed.
With the acquisition, which closed on December 16, 2021, Comscore plans to expand its Media Metrix® and Video Metrix® currencies to include Shareablee’s social media engagement and video insights.
The combined audience insights of Comscore and Shareablee will give media companies, brands and advertisers an entire understanding of cross-platform consumer engagement and reach. Integration plans call for Comscore digital products to benefit from Shareablee data, allowing clients to broaden their digital footprint in products like Video Metrix® with advanced social video insights, and for Shareablee clients to have additional advantages with curated views of Comscore digital data embedded in their Shareablee dashboards.
Comscore plans to retain the Shareablee team after closing, with key members of management, including Tania Yuki, Greg Dale and Jonathan Lieberman, continuing in leadership roles.
Founded in 2013 by data scientist/entrepreneur Tania Yuki,, Shareablee is a strategic marketing intelligence platform for brands, content publishers and agencies looking to turn real-time data from the social media landscape into actionable insights for the business. The company counts many of the world’s top brands as customers for its Data Explorer product suite, including Mondelez, GroupM, ESPN, NBCUniversal, and Vox Media. The database tracks over 20 million brands, publishers and creators in over 70 countries, providing scale and scope across all major social media platforms.
Led by Bill Livek, CEO, Comscore combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights to allow media buyers and sellers to quantify their multiscreen behavior and make business decisions.