Cloudflare Buys Zaraz


Cloudflare, Inc. (NYSE: NET), a San Francisco, CA-based security, performance, and reliability company, acquired Zaraz, a company that has developed technology to speed up and secure websites by reducing the impact of third-party marketing and analytics tools.

The amount of the deal was not disclosed.

This transaction marks Cloudflare’s first acquisition of a company built on its own developer platform, Workers.

Led by Yair Dovrat, co-founder and CEO, Zaraz enables companies to run as many third-party tools as they need, without slowing down their website, compromising their security, or sacrificing their customers’ privacy. The platform uses Cloudflare Workers to replace the multiple network requests of each tool with one single request, effectively transforming a messy web of extensions into a single lightweight application. This improves the browsing experience and give customers the ability to control what data they send to a third-party, allowing them to protect their users’ privacy. Zaraz also helps to keep sites secure by preventing malicious code from entering websites by not running third-party tools on the browser. 

Commenting on the deal, Matthew Prince, co-founder and CEO of Cloudflare, said: “Thousands of applications have been built on Workers, and it’s been phenomenal to see the impact and innovation that it can bring at every level of an organization from developers to CIOs. We truly believe that the next billion-dollar company can and will be built on Cloudflare Workers.

He added: “We were impressed by how the team at Zaraz used Cloudflare Workers in a unique way to help businesses get the insights they need, while delivering the lightning performance consumers expect. We’re thrilled to have them join the team, and are excited to keep investing in the developers that build on our platform.