Andie, a NYC-based inclusive brand created for women, and every activity and body, raised $18.5m in Series B funding.
The round was led by Marcy Venture Partners with participation from previous investors City Rock and Gaingles, among others.
The company intends to use the funds to expand its executive team and continue to build its product offerings to meet the evolving needs of its customers.
Led by Melanie Travis, Founder and CEO, Andie designs swimwear and intimates for the modern woman and for all of life’s occasions, featuring classic, stylish styles sizes 0-26. Starting with swimwear, Andie leverages a Fit Quiz, one-to-one virtual fittings with Fit Experts and educational fit guides, to help customers find their suit, tailored for them.
Using customer feedback from its entry into the Intimates category earlier this year, the brand has launched in the loungewear category. Sourced and produced domestically in the U.S., the inaugural Andie Lounge collection is made from Eco Bamboo, a sustainable fabric woven from 50% bamboo and 50% recycled polyester for a buttery soft fabric that mimics the Intimates line. Priced between $45-$65, the line features four styles including The Classic Tee, The Scoop Tank, The Wide Leg Pant and The Short, available in classic colors such as Black, Blush, Fern, Midnight and White in sizes 0-26 (XS-3XL).
In November, Andie opened its first retail pop-up in West Palm Beach, Florida as part of the company’s retail strategy to bridge the online and offline world, to expand its omnichannel distribution as well as its international presence, as demonstrated by its sales in Australia increasing 500% in the past year.
FinSMEs
14/12/2021