Advocado Raises $10M in Funding


Advocado, a St. Louis, MO-based data platform connecting and powering cross-screen advertising, raised $10m in funding.

This includes a $7.5m investment from institutional investment firm, Crescent Cove Advisors. Advocado also added its newest director and existing investor at Vest Coast Capital, Michael Beer, who brings 20 years of finance experience to the Board.

The company intends to use the funds to rapidly scale operations, accelerate its development of these expanded capabilities.

Led by Jeff Linihan, co-founder, president and COO, Advocado offers a fully integrated ad verification, attribution and campaign coordination platform, allowing advertisers, media organizations and publishers to track, measure and amplify the impact of their ads, online and offline. The first-party data management platform instantly generates, integrates, analyzes, and activates data to deliver results, maximizing customer campaigns and advertising dollar ROI across all screens. Built by marketers for marketers, the platform uses signal data via patented watermark technology, natural language processing, automated content recognition, and real-time weather to connect offline and online audience data to reveal and influence the entire customer journey. and serves customers across North America.

The company recently acquired Kantar BVS to gain market share in the broadcast, radio and digital ad verification space.