100 Thieves Raises $60M in Series C Funding

John Robinson, President & COO of 100 Thieves and Matthew “Nadeshot” Haag, Founder & CEO of 100 Thieves (Photo: Business Wire)

100 Thieves, a Los Angeles CA-based gaming organization and lifestyle brand, raised $60M in Series C funding.

The round was led by Green Bay Ventures with participation from existing and new investors including Breyer Capital, Aglae Ventures, Tao Capital, Willoughby Capital, and Artist Capital Management. This new round of financing has raised the valuation of the organization to $460 million USD.

The funding will support the rapid growth of 100 Thieves core esports, entertainment, and apparel businesses, as well as the launch of new businesses and strategic acquisitions.

Founded by former Call of Duty World Champion and superstar content creator Matthew “Nadeshot” Haag and also led by John Robinson, President & COO, 100 Thieves is a gaming organization & lifestyle brand featuring championship esports teams competing in League of Legends, Call of Duty, and VALORANT. The brand is recognized globally for its innovative apparel, including its recent collaboration with Gucci. 100 Thieves also produces massively popular content, created by its gaming talent including co-owners Valkyrae and CourageJD.

Since its inception in November 2017, 100 Thieves has built a community of over 100 million fans who support its championship esports teams, proudly wear its innovative apparel, and follow its streamers and content creators. Most recently the company made its first-ever acquisition of Higround, a technology hardware company specializing in design-forward gaming keyboards and peripherals.