Uncrowd, a London, UK-based global customer analytics platform, raised £3m in funding.
The round was led by Arete, a North west-based multi-family investment office.
The company intends to use the funds to further develop the platform and help facilitate the expansion of the team.
Created by retail and systems experts Richard Hammond and Rocky Howard, Uncrowd provides an experience analytics platform that allows global retailers and brands to measure customer experience through innovative methods of data collection.
The company works by collecting objective data and observations to generate an unbiased view of how a company is performing against its competition, whilst detecting any key areas of improvement. The platform identifies why a customer chooses one company over another, providing businesses with deeper insights to allow them to make key decisions that will help them to increase their market share.
The company was named as Microsoft’s Global Start-Up Partner of the Year in 2020 and is currently working with a number of high-profile global brands in the UK and the US.