Ula Raises US$87M in Series B Funding


Ula, a B2B ecommerce marketplace in Indonesia, raised US$87m in Series B funding round.

The round was co-led by Prosus Ventures, Tencent and B-Capital, which were joined by Amazon founder Jeff Bezos’s Bezos Expeditions, and Southeast Asian funds Northstar group, AC Ventures and Citius, as well as existing investors Lightspeed India, Sequoia Capital India, Quona Capital, and Alter Global.

Northstar group,

The company intends to use the funds to invest in:

  • growing its presence across Indonesia and exploring international expansion across SEA,
  • adding new categories,
  • expanding the Buy-Now-Pay-Later (BNPL) offering, as well as
  • building new technology and a local supply chain and logistics infrastructure.

Led by Nipun Mehra, CEO and Co-Founder, and Alan Wong, Chief Technology Officer, Ula is a horizontal multi-category wholesale e-commerce marketplace that combines the technology, tools and skills of modern retail with the lean cost structure of traditional micro-retail – bringing the best in selection, prices and working capital to small store owners to increase their overall income. Launched in January 2020, the company currently partners with over 70,000 store owners in Indonesia.

Pandu Sjahrir, a seasoned investor and entrepreneur, joined as an advisor to the company.