Trademo Raises $12.5M in Seed Funding


Trademo, a Palo Alto, Calif.-based global supply chain intelligence company, secured $12.5m in seed funding.

Investors included Amit Singhal (former SVP Google), Saama Capital, Neeraj Arora (former Chief Business Officer of WhatsApp), Sridhar Ramaswamy (Founder/CEO Neeva and former SVP Google) and Shalabh Singhal (founder/CEO Trademo).

The company intends to use the funds to invest in products and  team.

Led by Shalabh Singhal, Founder and CEO, Trademo is building a global supply chain knowledge graph to help global-trade participants discover new opportunities, remain compliant with regulations, build operationally resilient supply chains, and grow commerce. The company collects public and private data on global trade transactions, restricted parties, tariffs, ESG and adverse media events using its proprietary algorithms. Trademo further connects and performs advanced data processing on billions of data points using technologies like graph database, NLP and machine learning to build end-to-end visibility on global supply chains.

Trademo Intel, the company’s first product, is powered by a knowledge graph built over one billion trade transactions between over five million entities from 150+ countries. Importers in countries like the United States are using Trademo Intel for finding new suppliers across different markets, reducing procurement cost, tracking their existing suppliers for exclusivity and for avoiding supply chain disruptions.