The Naked Market, a San Francisco, CA-based next generation CPG business building a portfolio of food & beverage brands, raised $27.5m in Series A funding.
The round was led by Integrated Capital with participation from Great Oaks Venture Capital, Pacific Tiger Group, Sope Creek Capital and Clearco.
With this new capital, which is a mix of equity and debt, the company will focus on in-house incubation (both internal brands & celebrity products), scaling existing brands and opportunistic acquisitions.
Founded in 2019 by Harrison Fugman, Alex Kost and Tim Marbach, The Naked Market creates food brands through the use of its internal tech tool, The Machine. The Naked Market has developed the infrastructure and end-to-end expertise to conceptualize ideas and bring them to market within two to three months, with all elements from ideation to distribution handled in-house. Since inception, The Naked Market has created five brands including Flock Chicken Chips, AvoCrazy, Project Breakfast and Beach House Bowls. Its latest brand launch, Rob’s Backstage Popcorn, is a joint venture with the global pop sensation, Jonas Brothers.